The Creator Economy Guy

Joshua Weidling, also known as "The Creator Economy Guy," is a leading expert with over a decade of experience in the rapidly growing creator economy. Joshua has worked across diverse areas, including influencer marketing, full-funnel content strategies, and optimizing content creation processes to help both brands and creators thrive. With the creator economy projected to exceed $500 billion globally in the coming years, Joshua's expertise positions him as a trusted guide in this dynamic industry.

During his time at Tiege Hanley, Joshua led all of the company's creator marketing efforts, driving a 700% increase in acquisitions and scaling sponsored content by 2,400%. He worked with over 1,000 creators across multiple platforms, including YouTube, Instagram, TikTok, Twitter/X, Podcasts, Blogs, and Facebook, implementing innovative strategies that significantly reduced customer acquisition costs and integrated creators throughout the marketing funnel.

As the founder of Digital Tour Bus, Joshua built a popular platform with over 500,000 followers across YouTube, Facebook, TikTok, Instagram, and Twitter/X, showcasing behind-the-scenes content with renowned artists such as Twenty One Pilots, Jelly Roll, and Matchbox Twenty. His success in growing and engaging audiences has allowed him to navigate and excel in the constantly evolving social media landscape.

Beyond these ventures, Joshua has provided consulting services to brands and creators, helping them optimize influencer marketing programs, grow social media audiences, and effectively monetize content. Joshua's ability to bridge brand strategy with creator marketing expertise makes him a valuable resource for anyone looking to thrive and grow in the creator economy.